Hello! Good afternoon in Korea. My school counselor said I need more sleep.... :(....
Yeap, I can't have enough rest these days, but it wouldn't be matter because all of my friends who are third graders of high school have the same problems. Plz wish us luck to get some rest. :)
Anyway, This post is for describing what is CITIZEN that I have thought for city promotion.
Last post, I mentioned that we have limited personal connection network even any SNS have larger space to make it.
I wondered what makes an obstacle to finding new friend on SNS, in my case, Twitter and I got the answer from accessibility. SNS in these days can't reduce physical distance through who are stranger to us. Of course the systems help us to have comfortable and ubiquitous communicate. I mean, We have kind of fear to approach to a new friend, but the SNS is not that useful for decrease that reluctance.
This is very natural phenomenon. I also have tendency to accept a friend request I already know. How about you? Can you approve friend request from another country with no qualms? If there is not any message from the applicant, well, I feel sorry but I can't assure I accept it.
In this situation, we have problem to widen network. In personal, maybe, it doesn't be that big matter.
However, CITIES NEED
IT. I think, since widen network between citizens who are not living in the
same city is important to promote. In terms of city branding or city promotion,
very simply, successful city promotion need involving people. The more the
better. Unless numerous, various people participate in city promotion project, that
must be going to fail.
I realize cities need
new way to enhance citizens’ participation and SNS could be great solution.
Did you check out my
essay on the previous my blogger page? I introduced a twitter account in my
essay. Yes, Goyang-si (city of Goyang) twitter account. Isn’t it cute? :9
(Image from twitter account of Goyang-si : @Goyangcity)
The account is already
famous through twitter users in Korea. Cities in Korea usually use their own
webpage for campaign of publicity and City of Goyang also has an own website.
However, the city is different with others. It understood that accessibility to
citizen requires more entertaining method. In fact, tweets of the account manager adopts
not serious and one-way information delivery, but tries to use more amusing and
funny tweets to lessen distance between the city and citizens. Result is
successful. City branding of the Goyang-si greatly attracts to citizens and
tourists. The city achieves more tourist, frequent and friendly communication
with citizens and good city image at once. It proves need for SNS using city
promotion.
Unfortunately,
however, that case is one of the few successful cases. Until now, lots of
official SNS accounts don’t work successfully. We have to analyze many more
detail things to reveal what hinders their success.
One of reasons is
their playground. What I want to say is, if cities that want to appeal to other
cities and citizens have proper field for their promotion, it would be easy to
do that.
PROPER FIELD. That’s
origin of CITIZEN. The ‘Citizen’ is local-based grouping SNS system. (Of course
it is not exist, it’s just my proposal yet.)
It’s a simple idea.
All users can join the
Citizen with no bothersome process. It needs you fill out that blanks. Two
additional questions are also simple. ‘Which city do you live?’ and ‘Where is
your favorite city?’ That’s all. I had an example on TEDx presentation with my
imagination account. I live in Incheon, Korea, and my favorite cities are
London (UK), Chicago (U.S.A), Copenhagen (Denmark) and Rio de Janeiro (Brazil).
I fill all of blanks out and make my new Citizen account. Then I can use four
categories in that page.
First, in M&N (It means Me &
Neighborhoods) page, you can see timeline made by users who enjoy the Citizen
in your city, in this example, Incheon. Citizen gathers users live in city in
one page, and they talk about what’s going on in the city, debating it.
Something interesting, problematic or attracting, anything. I call that the
‘Group’. The Group will be formed not only in the city of Incheon, but all of
cities that have user of Citizens that contain my favorite cities.
Second Page,
‘Favorite’ shows the timelines which are organized by my favorite cities’
citizens. For instance, if I selected London as one of my favorite cities, I
can look around Londoners timelines. What’s happening in London? In the past,
someone who wants to know about another cities has to wander lots of internet
websites. It’s true that the task is time-spending, demanding and discourages
interest about the city. However, if the Citizen is commonly used, we don’t
have to spend much time to get information. Citizens give you what you need and
the Citizen helps you. The Citizen let you directly communicate with users who
live in your favorite city, increasing accessibility. Let’s turn back to the
example. I look around the London’s Group and find attractive users named
Jonathan. Then I can send ‘Neighboring’ to him. Neighboring system is similar
with ‘subscribe system’. If I give a Neighboring offer to Jonathan, I can
receive his new post or news in M&N page, and vice versa.
Worldwide page bring the information or news of
cities out where hadn’t be selected as ‘favorite city’, but if all of data from
the cities except my favorites flock at once, the page is beyond its capacity
to dealing with overly too much data. So that Worldwide page sorts the data
which show to users with specified standards and displays. You can give
Neighboring offers in that page, and if you have concern over new cities, also
you can set that city up as your favorite.
I think SNS should guarantee personal space.
Home will do that role. If M&N can be compared with open space to meet new
friends, Home is your house that you can invite your close friend, who agreed
with your mutual neighboring offer, and share your personal and friendly
talking.
I expect that the Citizen's Grouping system will get effectiveness on two section.
First, wider community for users and second, self city promotion.
Until today, City promotion is preserve of city experts, but through the Citizen, all of citizens can be a promoter of their cities. What I am saying would be guideline for other citizens about Incheon.
OK, It's almost
finished. I’ll update this post as soon as I find something needs to correct.
My next post will deal with some flaws that the Citizen has. Before it, I think
I have some rest….. OMG it’s already 11 p.m. See you next post! :D!
The Citizen의 모든 저작권은 저 Lia Park에게 있습니다. 모든 재생산을 금지합니다.
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